It’s nice to have someone from away sing our city’s praises.

This past November, Saint John was named the host city for the 2017 East Coast Music Week. “Between the great facilities, the community’s excitement and the immediate support – this city has the whole package,” says East Coast Music Association executive director and Ontario native, Andy McLean.

“People here are known to step up – it’s always all-hands-on-deck in Saint John. We’ve already had a lot of interest for volunteer positions as well as sponsorship support from local businesses. If you wrap up the Saint John experience with the scenery and the culture, it will drive economic growth.” In fact, the city is forecasting to generate $3.1 million from the event.

Our city’s spirit of collaboration bodes well for East Coast Music Week – it’s a key theme for the 2017 event. “We’re looking to capture collaborative moments across genres. It will be a special focus.”

Saint John hosted the annual music event 15 years ago. And a lot has changed since then, including the pull that the East Coast Music Association has with the music industry – on a global scale. “We have industry people and artists coming from all over the world. There will be 150 delegates from Europe and talent buyers coming from as far away as Australia.”

Saint John is looking at about 13,000 people descending on our city during the one-week event.

And that’s music to our ears.

Listen to Andy’s radio ad: